Fashion marketing Spanish group Inditex Assignment

Fashion marketing Spanish group Inditex - Assignment Example The essay "Fashion marketing Spanish group Inditex" discovers the marketing of the Spanish group Inditex. The mission statement of Bershka has always been to reach their customers within best possible short time, and to offer them quality of service at low prices. Bershka has also expanded their services to approach the customers through online selling. And today, the websites executing under Bershka are gaining advantage at excellent level. Swot analysis: (14Ju1) - Strength - strong management, pricing power, size and cost advantage, financial leverage and unique products. Weaknesses - work inefficiencies, high debt burden, high staff turnover, weak R&D and management, outdated technology and bad acquisitions. Opportunities - new technology, emerging markets, financial leverage, acquisitions synergies, new services, online markets and innovations. Threats - change in customer’s change, volatile costs, bad company, high competitive market, and bad economy, substitute products available in the market and government regulations. Product - high textile quality products are created along with the latest new designs. The products are designed keeping in mind the actual trends of the market. Finalized products are finely seal packed to keep safe. Besides clothing the brand also includes; accessories, apparels, bags, shoes, denim, Underwear & Lingerie. Prices - the prices of the products are set at a level of being available to the most common customers, holding average income. The prices are also kept same.